| JP
Morgan / Chase Manhattan
Services
Provided:
Sales
Training
Training
Medium:
Classroom
Description
of work:
Sales
Course designed to improve the sales performance of marketing efforts.
The class was given in conjunction with an outbound telemarketing
campaign. Client wished to appeal to current inactive card members
and have them either activate their accounts or effect balance transfers
to the Chase card. 25 Account Specialists from two different inbound/outbound
groups were specifically chosen for this training and all had a
high degree of product knowledge.
Objectives:
•
Reactivate current Chase card members.
• Integrate the diverse backgrounds and skills (Customer Service
Reps and Out-bound Specialists) of Test & Learn group into a
cohesive message for this campaign.
• Techniques for controlling a call.
• Upgrade outbound groups empathy and listening skills..
• Create a relationship that allows for a logical transition
into a consultant role consequently giving tacit permission to ask
for application and on-going business.
Client
Testimonial:
Participants
were given a feedback form, which asked of their experiences of
the course and whether their expectations had been met on a scale
of 1-5 with 5 being excellent:
Training Content: 74% rated it a 5 and 26% a 4. On facilitator effectiveness
and knowledge: 78% a 5 and 12% a 4.
|
